DENEVA, the Digital Signage system of ICON Multimedia focus on transportation industry, continues consolidating itself as a communication reference in Chile’s Santiago Metro. After its start-up on line 6 at the end of 2017, the president Sebastián Piñera has recently opened up line 3, which connects Quilicura with La Reina in approximately 30 minutes.
The project, set up together with SICE, includes 18 “Smart Stations”. In them, DENEVA platform allows to infomr in a useful, clear and appropiate way about possible operational indicents such as delays or interruptions in the trains circulation. Futhermore, the displays transmit publicity and educative campaigns oriented to the more of 2.7 millions daily users of these metro lines. These messages take advantage of its high visibilty and impact rates to launch travel advice, security recommendations or operative changes.
The implemented Digital Signage circuit includes on board displays and medium and large format displays, placed in those areas with higher influx and in different terminals. Besides, interactive kiosks have been installed in the main stations to show intermodal information, thoush which travelers can perfom help searches to place destinations or services of interest.
DENEVA is installed as a communication channel of high penetration wich looks out for the passengers’ travel experience. This renewed information system not only entertains users in metro stations and lines, but it also enables to reduce the waiting perception. In also constitutes itself as akey mean to broadcast any incident or emergency fot the efficient management of the stations and the Smart City, since it provides the possibility to receive date from the different information sources in a simple way.
