DENEVA shows its Digital Signage solutions for smart cities at ISE 2019

In this new edition of ISE (Integrated Systems Europe) celebrated in Amsterdam from 5th to 8th, February, DENEVA has opted for digital signage solutions to turn cities more efficient, interconnected and environmentally conscious. Our Digital Signage solution for Smart cities allows citizen to be connected and to access to relevant information for its daily life.

DENEVA manage centralized information and it is able to connect to other technologies to provide information about bus and train schedules in real time, weather updates, emergency notifications and also, live wayfinding and relevant advertising.

The combination between smart screens and smart data makes possible a powerful platform to broadcast effective messages for large audiences. In addition, it is able to customize messages to smaller target groups o city areas.

In the edition, DENEVA goes to ISE thanks to its partners Philips Professional Displays Solutions (Philips PDS) and Vestel.  

DENEVA, the Digital Signage system of ICON Multimedia focus on transportation industry, continues consolidating itself as a communication reference in Chile’s Santiago Metro. After its start-up on line 6 at the end of 2017, the president Sebastián Piñera has recently opened up line 3, which connects Quilicura with La Reina in approximately 30 minutes.

The project, set up together with SICE, includes 18 “Smart Stations”. In them, DENEVA platform allows to infomr in a useful, clear and appropiate way about possible operational indicents such as delays or interruptions in the trains circulation. Futhermore, the displays transmit publicity and educative campaigns oriented to the more of 2.7 millions daily users of these metro lines. These messages take advantage of its high visibilty and impact rates to launch travel advice, security recommendations or operative changes.

The implemented Digital Signage circuit includes on board displays and medium and large format displays, placed in those areas with higher influx and in different terminals. Besides, interactive kiosks have been installed in the main stations to show intermodal information, thoush which travelers can perfom help searches to place destinations or services of interest.

DENEVA is installed as a communication channel of high penetration wich looks out for the passengers’ travel experience. This renewed information system not only entertains users in metro stations and lines, but it also enables to reduce the waiting perception. In also constitutes itself as akey mean to broadcast any incident or emergency fot the efficient management of the stations and the Smart City, since it provides the possibility to receive date from the different information sources in a simple way.

ICON Multimedia has participated in the panel discussion about “The Shop of the future” organized by Junta de Castilla y León.

Juan Carlos Martín, Sales Manager of ICON Multimedia has introduced the Smart Retail by showing how Digital Signage can help to increase sales and create a new experience at the point of sales.

Deneva has been attended at the Philips European Roadshow 2018. The event took place at NH Collection Eurobuilding (Madrid) thanks to Philips Professional Display Solutions.

The Lift & Learn powered by DENEVA has been introduced at the roadshow. It shows relevant information about the products when customers lift the article from the shop shelf. It is possible to show characteristics and even more, make comparisons between products just by holding it in customer’s hands.

Also, it had been introduced the customer satisfaction surveys. As a result, it is now easier to know the opinion of users in an attactive way and, therefore, it is easier to adapt the marketing strategy based on Big Data.

In addition, DENEVA also release it ominichannel communication solution for Smart Cities at the service of users of stations, airports and transport.

ICON Multimedia adapts its management system and software development to the new requirements of the latest version 2015, thank to ISO 15288 certification (Systems and software engineering: System life cycle processes). This credential can indirectly increase customer satisfaction through the application develpment of content management software and interactivity, under .net platform and other similar technologies that are now certificated. This brings along with it a bigger operational efficiency and profitability.

ICON Multimedia already has another two certifications: ISO 9001_about Systems Quality Management and ISO 27001 about Information Security Management that enables assurance, confidentiality and integrity of data.

Diego Giménez, ICON Multimedia’s Head of Quality, says: “The standars implementation improves the corporate structure and the communication. It helps us to set up a quality system in order to optimize the decision-making process, ensure our customers satisfaction and it internationally builds up the image of the company.”

ICON Multimedia supports the Professional Training as “a tool to facilitate labor insertion and motivate the students”. This is what Enrique Hornos, Managing Director of ICON Multimedia and Vanesa Burgos, CIFP Camino de la Miranda tutor have said during the conference about Professional Training celebrated  this morning at the Palencia Chamber of Commerce .

Two trainees from Camino de la Miranda has been working at ICON Multimedia since last April, thanks to the support of ‘Dualiza’ promoted by Fundación Bankia. The financial institution supports the Project ‘ Local Abilities Development for Education, Business Intelligente and CRM implementation’ hosted by Camino de la Miranda. In this way, ICON Multimedia offers the students the opportunity to carry out a paid-grant and at the same time, learning in a real work context.

The common project between ICON Multimedia and Camino de la Miranda was one of the 36 national initiatives within the Bankia ‘Dualiza’ call, who allocated almost 400,000 euros to the total of projects. In Castilla y León only three candidatures were selected. ICON Multimedia’s project was selected among almost 300 presented. The maximum allocation of each one is 20,000 euros in order to guarantee quality in terms of innovation.

As DENEVA celebrates its 25th anniversary, it announced its Digital Signage solution in Las Vegas, at a private event that took place on June 6th, coinciding with Infocomm 2018. Infocomm is the largest professional audiovisual trade show in the United States.

This event was organized by ICON Multimedia, a Spanish developer that supports the latest developments in Digital Signage through its solution DENEVA, who is now seeking integrators to help expand its brand into the America’s.

DENEVA’s team scheduled a relaxed Meet&Greet at Firefly Tapas Kitchen & Bar, where attendees learned more about the benefits of Spain’s Digital Signage CMS platform, its scalability, adaptability and international reach.  It combines the latest user experience with cutting-edge technology for managing digital content, omnichannel support, integrations with third-party solutions, interactivity, advanced facial recognition technology, reporting, proximity engagement, and big-data analysis.

DENEVA offers its customers extensive custom development services and digital products to face new business challenges across all industries that demand visual marketing services, such as video walls, digital menu boards, interactive kiosks, “lift and learn” solutions, Passenger Information Systems (PIS) or wayfinding, among others.

Furthermore, DENEVA has its own experienced multi-lingual Service Desk, offering personalized customer service 7 days a week, 24 hours per day.

DENEVA’s latest milestone into the America’s is the installation of Digital Signage network in Metro Medellín which includes different channels to offer useful information to its travelers during all time, including the integration with social networks.