Ferrocarrils de la Generalitat Valenciana (FGV) progresses in the digital transformation relying on Icon Multimedia, a company from Palencia. The solution implemented receives the metro, tram and railway schedules from the Passenger Information System of both Valencia and Alicante. This intermodal information consolidator allows a centralised data administration.
This way, FGV moves forward the Open Data as part of their global and successful Smart City strategy.
On October 23 to 25 the tenth edition of Infocomm Colombia, the biggest IT exhibition of the country focused on AV & Systems Integration equipment and solutions, will take place.
Our solution, DENEVA, will be part of the Digital Signage Summit, a reference forum for the industry tendencies.
In this case, Alberto Herrero, International BDM of DENEVA, will disclose the “New business opportunities in Digital Signage based on Big Data”. The Digital Signage and the Big Data union is essential to segment in an intelligent way the messages, personalise every interaction and maximise their impact.
The rendezvous is on October 24th, in the room 367 (from 14:30h to 15:20h) of The Bogota International Center for Business and Exhibitions-Corferias.
DENEVA’s team has participated in the Digital Signage Day in Mexico that took place on September 23, in Mexico. This meeting, organized by the Latin American Digital Signage Association, was an important appointment for all the professional of the digital signage industry in this country. It had the aim of achieve new goals and challenges to improve the user experience, increase consumers satisfaction and the sales.
Paco González, DENEVA’s representative in Mexico, was in charge of sharing this experience in the industry and our vision of how to promote brands through Digital Signage.
ICON Multimedia continues expanding internationally as Technology Express is DENEVA’s latest certificated partner in Argentina. This technological alliance will provide new opportunities in the Digital Signage area to both companies.
Technology Express was created in 2002 by a group of professionals with a large track record and experience in the IT sector. Their innovative business unit, Did, is a pioneer in the Digital Signage of Argentina. It is specialized in solutions with see-through displays, videowalls and Digital Signage made-to-measure.
Technology Express is able to respond to all current and future challenges that Argentinean market presents. Both companies bet for a better efficiency and competitiveness, so the success is guaranteed.
The Mexican company Likkus has been certified by ICON Multimedia as DENEVA partner in LATAM. This new commercial association strengthens DENEVA into the Mexican market after opening our office there. The main goal is to cope with projects’ growing demand and Digital Signage developments.
Likkus, together with the rest of our LATAM partners, increases DENEVA’s strategic position and fortify our physical presence in Mexico.
Likkus is specialised in designing, installing and configuring multimedia projects to create innovative Digital spaces.
ICON Multimedia and Sociograph, in collaboration with the International University Isabel I, have bet on eSports. Both have sponsored the team UI1- Positive SimRacing, wich belongs to the University.
The team has recently introduced a new design that is linked to the corporate identity of the University.
For ICON Multimedia it is a real honor to support one of the best SimRacing teams, which are currently taking part in the main competitions worldwide.
We all want to wish all the best to its pilots!
You can check more details about the team components, videos, and upcoming events on its website and through its Twitter account.
Due to our international expansion, DENEVA has signed a partnership agreement with Energy RK LLP. The new tech partner will allow us to explore new markets in Central Asia to handle together new Digital Signage projects.
ERK Group is a system integrator and supplier of telecommunications equipment, located in Almaty City, Kazakstán.
DENEVA opens a new office in Mexico City. The new trade delegation has the aim to support our partners in Latin America, tackle new projects and provide personalized service and support to our current customers.
ICON Multimedia, the software manufacturer company, is already present in the mexican market with relevant projects such as BBVA Bancomer, Adidas, DENTIX or Mexico-Toluca intercity train, which are managed with DENEVA Digital Signage.
To tackle that challenge, ICON Multimedia has designated José Ramón Casado as new Regional Customer Manager for DENEVA in LATAM. He will also have the support of Francisco González, sales representative of digital signage premium brands for Latin America. “The DENEVA brand has begun to strategically position in this area thanks to the growing demand for projects and digital signage developments. In fact, we have already some references that makes necessary our physical presence there”, saids Enrique Hornos.
ICON Multimedia has set up the first pilot of its Comprehensive Communication System, DENEVA, in the old town metro lines (Zazpikaleak) in Bilbao. The modernization of the new dynamic advertising formats is administered by COMUNITAC, whose contents management is carried out in a centralised and real time manner through the DENEVA platform.
This new technology will be introduced as a new communication channel whose displays allow advertising and travel tips displays, letting third-parties exploitation, as well as a more efficient management of alarms and notices. Besides, the digital circuit will integrate the Smart Cities data-entry, including FEVE and Bilbobus intermodal information, own or third-party social networks and cultural information of the city in several languages.
Toy Planet, the Spanish toy stores, has chosen digital signage to create a new dimension of shopping experience in all of its establishments. DENEVA, the ICON Multimedia’s Digital Signage solution, helped Toy Planet to make the digital transition. The retail brand has trusted in DENEVA’s software to attract customers’ attention, save time in content management and reduce printing cost.
Toy Planet was looking for integrating digital signage in all its stores through a tool that will involve immediacy, efficiency, spectacularity and modernity. Besides this platform should be in line with its brand philosophy; it must also allow to reduce the “ecological footprint” that the traditional signage has and reduce costs.
The brand challenge was to introduce this technology in its offers and promotions management. Moreover, they have carried out the implementation and automatic distribution of this management tool in all its stores and the website. In this way they will launch impact messages and ads of the Toy Planet manufacturer brands (nowadays they are about the 80% of the products of its stores).
To achieve these objectives, Toy Planet relies on DENEVA Digital Signage solution for 400 screens that are distributed in more than 233 Spanish establishments. The displays have an embedded SoC that reduce installation and maintenance time.
DENEVA allows the centralized content management of all viewing points. It also allows the easily content segmentation in order to launch offers tagged by stores, location or in relation to the stock. Thanks to DENEVA, Toy Planet is able to monitor the content generated and create reports for each advertiser to know the campaign status in every single moment.
“We have spent some time looking at options in digital signage industry. DENEVA was the first to offer the solution that comply with our expectations”, says Ignacio Gaspar, Toy Planet General Manager. He also establishes: “It has allowed to easily integrate a new solution that has created a modern and dynamic brand of all of our establishments. What’s even better is that DENEVA has become a new source of revenue for the company.”
Toy Planet becomes into a digital brand by creating an interactive in-store experience where innovation is the key to improving profitability and modernization.
Viewing points are located both outside and inside of all of its stores. The location of vertical large-format displays at the shops windows reminds us the traditional signage looks. It is used to capture audience’s attention and try to attract them to enter in. Those panels inside allows us to enjoy a unique and different shopping experience. Its locations makes them different. The huge visual appeal of their displays improves the engagement and customer loyalty, due to the possibility to updated the content inmmediately, especially in the areas specifically destined for payment.
