Digital signage continues to transform the way businesses engage with their audiences. With technological advancements and changes in consumer behavior, 2025 promises to be a key year for this sector. Discover the four most impactful trends that will shape the future of digital signage.
1. Integration with Artificial Intelligence (AI) for Personalized Content
In 2025, Artificial Intelligence will play a crucial role in the evolution of digital signage. Thanks to AI, screens will be able to analyze real-time data and automatically adapt content based on audience characteristics and behaviors. This integration will enable a much more personalized and relevant experience for each user, enhancing interaction and increasing the impact of messages.
2. Sensors and Real-Time Data: Advanced Personalization
We will see a deeper integration between digital signage and smart sensors. These devices will collect real-time data about user behavior, allowing for ultra-personalized content. From proximity sensors to facial recognition systems (respecting privacy), screens will deliver experiences tailored to the moment and location.
At DENEVA, we already integrate sensor solutions to transform every interaction into a unique opportunity. Learn more in our sensor integration section.
3. Focus on Sustainability and Energy Efficiency
Sustainability will be a priority in the evolution of digital signage. We will see greater use of technologies like e-ink screens, which consume less energy, and recyclable materials in devices. Additionally, systems will optimize energy use by operating only when presence is detected.
Positive impact: These initiatives not only reduce operational costs but also help brands align with the environmental expectations of today’s consumers.
4. More Automated and Segmented Advertising
Programmatic advertising is revolutionizing digital signage by enabling more automated and targeted campaigns. In 2025, this trend will continue to grow, thanks to integration with analytics platforms and e-commerce, allowing for hyper-segmented, real-time ads.
At DENEVA, we are integrated with the leading SSPs in the market, enabling us to deliver programmatic advertising through our digital signage networks in shopping centers and train stations. This allows us to use data to display relevant ads based on the visitors’ profiles at any given moment.
The Future is in Your Hands: Discover What DENEVA Can Do for Your Business
These trends promise to change the way businesses and organizations use digital signage to connect with their audiences. If you want to stay ahead and take advantage of these innovations, now is the time to act.
📩 Contact us today to learn how our solutions can help you implement these trends in your business.
📍 See you at ISE 2025: Come discover our latest digital signage innovations from February 4-7 in Barcelona, at stand 4G100. We look forward to meeting you!
